Aperture

Smallest brand mark — negative-space cuts through a rounded square, with continuous morphs.

Lab

Motions
Shape
Motion
Color
Split
Scale
Glow
Cut glow
Input

Grid

Size
Grid
Shape
Scale
Tile
Motion
Color

Agents

Agent
State
Gradient
Color
Scale
Microphone

Echo

A bend travels along the cut with the voice, and older copies of the cut trail behind it, fading from white into the fill. Speaking bends it away from the person; listening bends it toward them.

Turn
Cuts
Color
Input
Gooey trail

Split

Any mark splits into a row of circles and merges back, in one gesture: its cuts close like an aperture while new seams open and the pieces round and part. Arrangement keeps the built stack, row and ring splits.

Animate
Speed
Mark
Circles
Color

Eclipse

A second disc overlaps the mark: where they overlap is white, with the cut's gooey corners, and the rest of the disc takes a second colour. While listening, the person's disc moves into the mark with their voice; while speaking, it eases back out.

Animation
Mark
Shine
Colors

Card

A small Aperture circle in the top-left of a white card bursts out through the card's edges, and its lines take the card's colour, flooding out from the corner or settling once it lands. The motions are the mark's own, in two systems (Creature, Cant, Inertia; Corner, Pivot, Migrate, Drift), blown out into the card, or Weave, drawn for it.

View
Colour
Expand
Collapse
System
Motion
State
Shape
Tone
Color

Agent

An agent card: the agent's own mark is its avatar. Start call bursts the mark out into the card from wherever it sits, and a live transcript, as text or chat bubbles, plays over it while the mark speaks, listens and thinks with the conversation. End call, top-right, lands it back. Detailed shows the agent in full; Simple is just the mark, the name and one line.

AvaInbound sales qualifier
Layout
Transcript
Size
Mark
Agent
System
Motion
State
Color
Tone

Agent grid

A grid of agents in one card, each its own live mark. Pick one and its mark bursts out of its tile to fill the card, covering the others, and the conversation plays over it. End call lands it back in its tile.

Agent fan

The About page's card fan, with an agent's live mark on each card. Hover straightens a card and slides the others aside, and a tooltip names the agent. Pick one and it moves to the centre as the others fall away, then its mark bursts out to fill the card and the conversation plays over it.

Best practices

When to use

  • Use as Smallest’s brand aperture — a graphic mark, loader, or morphing storyboard built from negative-space cuts.
  • Do not use it as a layout container or as an icon.

Behavior

  • Any two states morph as a split or merge of full-width openings. Reuse line ids so blades persist; never fade width to zero.
  • Requires WebGPU. Pause off-screen. prefers-reduced-motion snaps to the target pose.

Accessibility

  • The canvas is a single image. Provide an aria-label that names the mark, not the cut geometry.